What is one responsibility of a certified automotive damage appraiser?

Maintaining integrity and impartiality in assessments is a fundamental responsibility of a certified automotive damage appraiser. This principle is crucial because appraisers are tasked with providing unbiased evaluations of vehicle damage to determine repair costs and insurance payouts. An impartial approach ensures that all involved parties—whether they be insurance companies, vehicle owners, or repair shops—can trust the fairness and accuracy of the appraisal process.

By upholding integrity, appraisers help maintain the credibility of the automotive appraisal field and the insurance industry as a whole. Their assessments must reflect the true extent of damage without favoritism or external pressures influencing their judgments. Thus, impartiality not only fosters trust but also protects the appraiser's professional reputation and the interests of consumers.

In contrast, other responsibilities outlined in the options do not align with the core duties of an automotive damage appraiser. For instance, marketing a personal repair shop introduces a conflict of interest, while only working for insurance companies would limit the scope of an appraiser’s practice. Furthermore, avoiding technology undermines the efficiency and accuracy of damage assessments, as modern appraisers often rely on technology for accurate estimations and data management.